The Inside Story


Jullien Gordon aka The Innerviewer

jg-hustlaJullien “The Innerviewer” Gordon believes that employees create jobs too. His inquiry-based “innerviewing” technique and trainings helps professionals bring more of who they are to what they do. He has innerviewed hundreds of professionals and discovered that most have an entrepreneurial spirit and if they don’t feel free to exercise it at work, then they are likely doing it through a side hustle. Someone with a side hustle sees their employer as their biggest client, but not their only client or source of income.

Jullien forsees side hustling becoming the new career path for young workers. He defines side hustling as the practice of capitalizing on one’s skills, talents, and gifts to create and capture value in the world through who we are and what we do. Through his trainings at Fortune 100 companies such as Pepsi and PwC, speaking at colleges nationwide, and his website, Jullien is igniting the entrepreneurial spirit of the millennial generation.

Jullien trained at the Stanford Graduate School of Business where he focused on organizational behavior, high performance leadership, strategy, and entrepreneurship. Jullien is also the author of four books on career advancement, finding purpose, goal achievement, and closing the college-to-career gap to help young professional discover their life’s work and make their highest contribution to the world through their daily work.

The Definition

Side hustlin’ is the practice of capitalizing on one’s skills, talents, and gifts to create and capture value through who you are and what you do. A side hustle is a for-profit project, product, passion, or profession someone is building while still working with their main hustle (or full-time employer).

The Hustla Spirit Manifesto

1. We believe that every human being ultimately works for themselves first.

2. We believe that the goal of hustlin’ is freedom and full self-expression, not just to make more money.

3. We believe our full-time employers are just our biggest clients (rather than our only client or our only source of income). We believe in working with companies, not for them.

4. We believe in being fully present when serving any client including our main hustle. We do not believe in cheating on the job—using time or resources dedicated to our main hustle to develop our side hustles.

5. We believe that only having one job in this uncertain economy is dangerous.

6. We believe that the Greatest Depression is the gap between who we are and what we do. Many people let what they do define who they are, when who you are should define what you do.

7. We believe every employee should understand the basic principles of business, especially as it relates to their clients.

8. We believe in gratitude—the practice of honoring what you already have within and around you and using it.

9. We believe employees create jobs too through the value they create through their main hustles and side hustles.

10. We believe in developing our personal capital, intellectual capital, social capital, and financial capital.

11. We believe in making meaning and money by doing our life’s work, not just our clients’ work.

The Side Economy is corporate America’s biggest secret.

My mission is to help professionals unleash their entrepreneurial spirit within without having to quit their jobs or taking the risks of being an entrepreneur.

It’s clear that today’s professionals have an entrepreneurial spirit, a desire to express themselves beyond their job, and a need for additional income. Our innerviews and research show that:

  1. a growing number of professionals have and need more than one stream of income
  2. half of professionals have a love-hate relationship with their job
  3. half of professionals already have a side hustle
  4. most professionals don’t see a long-term career with their employer

We foresee side hustlin’ becoming the new career path for today’s professional. The ideas of the 40 year career and the 40 hour work week are dead. More and more professionals are starting to view their employer as just their biggest client, but not their only client or source of income. In this economy, it’s dangerous for an individual or an organization to only have one source of income. And employees are working hard on their ideas in the morning, evening, and on weekends just as hard as they work for their employers on weekdays.

Unfortunately, very few employers have cultures where it is safe to be an Inside Hustla—entrepreneurial cultures that unlock the Steve Jobs in Steve’s job. Yet that post-it note on your desk was created by an employee (not an entrepreneur) of 3M by the name of Arthur Fry in 1972. As a result of his hustla spirit, a 3M factory was built in Cynthiana, Kentuck in 1969 and even though the patents expired in the late 1990s, the 3M factory still accounts for nearly all of the world’s production of post-it notes.

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